6 Refreshing Brands Marketing to Real Women
Marketing to women shouldn’t be hard: we’re just about half of the population, and we represent an even bigger proportion of household purchasing power. So why does marketing geared toward women so often fall flat, from just missing the mark
How to Start an Agency when the World is Ending
A conversation with women-led studio owners Jo Gallop and Taralyn Carver, on how to make and take the opportunity to do great work.
Cannabis for women: Products we love, stereotypes we despise
It’s 10/17, and Canadians all over are celebrating how far we’ve come since cannabis was legalized in 2018. For people working in the industry, especially ones who’ve been here since day one, it’s a day that evokes a mix of
Ruthless empathy: cutting to the core of your brand.
We’re the first to understand and last to judge when marketing becomes an afterthought in your business operations. Maybe you’re a start-up sprinting to earn your keep, or working in a marketing department for a big company that is slow
Is Your Brand Discouraging Diverse Hires?
As the visual team behind ICTC’s report “Gender Equity in Canada’s Tech Ecosystem” (read it here) we learned a lot about the strategies employers can implement to attract, retain and support entry and mid-level talent. A standout for us marketing
The runaway bachelorette budget.
Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married. What used to be a night out on the town is now a multi-day endeavour,
Dare to Stand Out at a Tradeshow
After a couple years creating content in the “unprecedented times”, it’s pretty surreal and exciting to be writing about an IRL conference! In particular, we’re talking Lift&Co. 2022, a tradeshow that offers cannabis brands the rare opportunity to speak (somewhat)
How to find your niche (so your niche can find you)
When it comes to brand awareness, speaking clearly to your specific audience is more effective than trying to be heard and understood by everyone. Understandably, branding exercises can fall by the wayside in favour of the work that keeps the