Why Original Photography is Better than Stock
Sure, there are billions of royalty-free photos out there, and now you can AI generate ‘photographs’ too. But do you really want your brand to have the type-casted ‘diverse group of colleagues high-fiving in a boardroom’ feel? This month, we
What’s a BOLD Session, and Why Your Brand Needs One
An ill-defined or uninformed brand identity can make it difficult to be efficient internally, or resonate with your audience. For complex problems, we present a BOLD solution.
6 Refreshing Brands Marketing to Real Women
Marketing to women shouldn’t be hard: we’re just about half of the population, and we represent an even bigger proportion of household purchasing power. So why does marketing geared toward women so often fall flat, from just missing the mark
How to Start an Agency when the World is Ending
A conversation with women-led studio owners Jo Gallop and Taralyn Carver, on how to make and take the opportunity to do great work.
3 Ways to Give Better Creative Feedback
Congrats! You’ve hired a creative agency to bring the thing in your mind to life. It’s exciting and maybe a little intimidating to kick off this relationship. You have the tricky business in front of you of communicating new ideas
Cannabis for women: Products we love, stereotypes we despise
It’s 10/17, and Canadians all over are celebrating how far we’ve come since cannabis was legalized in 2018. For people working in the industry, especially ones who’ve been here since day one, it’s a day that evokes a mix of
Ruthless empathy: cutting to the core of your brand.
We’re the first to understand and last to judge when marketing becomes an afterthought in your business operations. Maybe you’re a start-up sprinting to earn your keep, or working in a marketing department for a big company that is slow
Is Your Brand Discouraging Diverse Hires?
As the visual team behind ICTC’s report “Gender Equity in Canada’s Tech Ecosystem” (read it here) we learned a lot about the strategies employers can implement to attract, retain and support entry and mid-level talent. A standout for us marketing
The runaway bachelorette budget.
Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married. What used to be a night out on the town is now a multi-day endeavour,
Dare to Stand Out at a Tradeshow
After a couple years creating content in the “unprecedented times”, it’s pretty surreal and exciting to be writing about an IRL conference! In particular, we’re talking Lift&Co. 2022, a tradeshow that offers cannabis brands the rare opportunity to speak (somewhat)