Ruthless empathy: cutting to the core of your brand.
We’re the first to understand and last to judge when marketing becomes an afterthought in your business operations. Maybe you’re a start-up sprinting to earn your keep, or working in a marketing department for a big company that is slow
Is Your Brand Discouraging Diverse Hires?
As the visual team behind ICTC’s report “Gender Equity in Canada’s Tech Ecosystem” (read it here) we learned a lot about the strategies employers can implement to attract, retain and support entry and mid-level talent. A standout for us marketing
The runaway bachelorette budget.
Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married. What used to be a night out on the town is now a multi-day endeavour,
Dare to Stand Out at a Tradeshow
After a couple years creating content in the “unprecedented times”, it’s pretty surreal and exciting to be writing about an IRL conference! In particular, we’re talking Lift&Co. 2022, a tradeshow that offers cannabis brands the rare opportunity to speak (somewhat)