Why Original Photography is Better than Stock
Sure, there are billions of royalty-free photos out there, and now you can AI generate ‘photographs’ too. But do you really want your brand to have the type-casted ‘diverse group of colleagues high-fiving in a boardroom’ feel? This month, we look at how (and why) to create amazing photography using real people.
What’s a BOLD Session, and Why Your Brand Needs One
An ill-defined or uninformed brand identity can make it difficult to be efficient internally, or resonate with your audience. For complex problems, we present a BOLD solution.
6 Refreshing Brands Marketing to Real Women
Marketing to women shouldn’t be hard: we’re just about half of the population, and we represent an even bigger proportion of household purchasing power. So why does marketing geared toward women so often fall flat, from just missing the mark to downright offensive?
How to Start an Agency when the World is Ending
A conversation with women-led studio owners Jo Gallop and Taralyn Carver, on how to make and take the opportunity to do great work.