We’re the first to understand and last to judge when marketing becomes an afterthought in your business operations. Maybe you’re a start-up sprinting to earn your keep, or working in a marketing department for a big company that is slow to move and slower to pivot.
As the visual team behind ICTC’s report “Gender Equity in Canada’s Tech Ecosystem” (read it here) we learned a lot about the strategies employers can implement to attract, retain and support entry and mid-level talent. A standout for us marketing nerds were the aspects of messaging, language and employer branding that were holding organizations
Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married. What used to be a night out on the town is now a multi-day endeavour, complete with signature cocktail and matching outfits. A culture of taking time off work
After a couple years creating content in the “unprecedented times”, it’s pretty surreal and exciting to be writing about an IRL conference! In particular, we’re talking Lift&Co. 2022, a tradeshow that offers cannabis brands the rare opportunity to speak (somewhat) freely about their product to potential consumers and collaborators.