Sure, there are billions of royalty-free photos out there, and now you can AI generate ‘photographs’ too. But do you really want your brand to have the type-casted ‘diverse group of colleagues high-fiving in a boardroom’ feel? This month, we look at how (and why) to create amazing photography using real people.

An ill-defined or uninformed brand identity can make it difficult to be efficient internally, or resonate with your audience. For complex problems, we present a BOLD solution.

Marketing to women shouldn’t be hard: we’re just about half of the population, and we represent an even bigger proportion of household purchasing power. So why does marketing geared toward women so often fall flat, from just missing the mark to downright offensive?

A conversation with women-led studio owners Jo Gallop and Taralyn Carver, on how to make and take the opportunity to do great work.