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Freestone rebranding

get out on the water.

Branding, packaging, and a Shopify site to reach a multinational audience.

Freestone Fly Fishing is a West Coast company with customers all over the world. Newcomers can find fly fishing complicated, so we refined Freestone’s messaging and product strategy, created a low-key, friendly design aesthetic, and built a new Shopify store that boosted SEO and sales.

Scope of Work

Creative Direction
Brand Strategy + Messaging
Web Audit
UX + IA
Package Design
Web Design + Development
Illustration
Copywriting