Freestone Fly Fishing is a West Coast company with customers all over the world. Newcomers can find fly fishing complicated, so we refined Freestone’s messaging and product strategy, created a low-key, friendly design aesthetic, and built a new Shopify store that boosted SEO and sales.
Creative Direction
Brand Strategy + Messaging
Web Audit
UX + IA
Package Design
Web Design + Development
Illustration
Copywriting