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Freestone rebranding

get out on the water.

Branding, packaging, and a Shopify site to reach a multinational audience.

Freestone Fly Fishing is a West Coast company with customers all over the world. Newcomers can find fly fishing complicated, so we refined Freestone’s messaging and product strategy, created a low-key, friendly design aesthetic, and built a new Shopify store that boosted SEO and sales.

Scope of Work

Creative Direction
Brand Strategy + Messaging
Web Audit
UX + IA
Package Design
Web Design + Development
Illustration
Copywriting

Client

Freestone Fly Fishing Co.

Freestone Fly Fishing rebranding created by our women-led design agency, BOLD LIP.
We created the package design for Freestone Fly Fishing's subscription boxes. Here's an example of the exterior of that subscription box design!
When creating the rebranding for Freestone, we spent time exploring what their brands merch could look like. Here's an example of some of the shirts we designed to help elevate their companies rebrand.
When we designed some of those patches, we thought about what these could look like on branded merch for Freestone. Here's an example of a branded fishing backpack with one of those cool patches we illustrated!
We designed stickers to cover over some of their tackle boxes, similar to this one.
We created the package design for Freestone Fly Fishing's subscription boxes and imagined what the interior would look like. Here's an example of the box's interior with custom fishing illustrations designed by our creative team!
We rolled up our sleeves to explore other rebranding merch options for Freestone. Here's an example of some of the patches and badges we created to help elevate their companies merch.
Freestone fishing had some photography exploration done by our design agency!
We created the package design for Freestone Fly Fishing's subscription boxes and imagined what the interior would look like. Here's an example of the box's interior with custom fishing illustrations designed by our creative team!
Freestone Fly Fishing Company illustration used on their subscription box displayed on a white screen.
Branded fishing badges for fly fishing company, Freestone Fly Fishing Co.