Close
Type at least 1 character to search
Back to top

Freestone rebranding

get out on the water.

Branding, packaging, and a Shopify site to reach a multinational audience.

Freestone Fly Fishing is a West Coast company with customers all over the world. Newcomers can find fly fishing complicated, so we refined Freestone’s messaging and product strategy, created a low-key, friendly design aesthetic, and built a new Shopify store that boosted SEO and sales.

Scope of Work

Creative Direction
Brand Strategy + Messaging
Web Audit
UX + IA
Package Design
Web Design + Development
Illustration
Copywriting

Client

Freestone Fly Fishing Co.

Freestone Fly Fishing subscription box on a white background.
Freestone Fly Fishing Company grey branded beanie laying flat on plywood.
Freestone Fly Fishing box interior shot that showcased the inside tissuepaper pattern and illustrative artwork.
Freestone Fly Fishing Company branded shirt design on a young man on the river.
Freestone Fly Fishing Company illustration used on their subscription box displayed on a white screen.
Freestone Fly Fishing Company subscription box aerial view from the top.
Branded fishing badges for fly fishing company, Freestone Fly Fishing Co.
Freestone Fly Fishing logo on a navy blue background.