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Jewels branding + retail

a little dose for big days.

Brand refresh, compliant cannabis retail advertising.

The popular US cannabis edibles brand Gems needed a makeover for Canadian audiences before its national distribution. This meant both changing the name, and also bringing lifestyle imagery and messaging into a more compliant tone. Our refreshed concept, and corresponding video, helps Jewels to communicate to its audience: cannabis-loving women who are SO OVER stigma and want an easy microdose out on a hectic day.

Scope of Work

Creative Direction
Brand Creation
Design + Copywriting
Motion Graphics