Sugar-coated Pearls feature a portfolio of cannabinoid combinations that can make any occasion special. Already beloved in the US, we were brought on to support the existing brand’s emergence into the Canadian market, communicating the product portfolio benefits, as well as educating their audience about the lesser-known cannabinoids featured. With supply chain and regulatory complications, the timelines of cannabis retail launch in Canada can be maddeningly fluid. We needed to produce launch communications that could be flexible and easy to plug in when it was time to go live. We swiftly and tactically supported the brand across all channels, from in-store, to trade marketing, to external digital marketing. Every step of the way, BOLD LIP touched all parts of the launch; from developing the photography brief and sourcing vendors to developing swag and delivering their first quarter’s social media strategy and assets. Talk about a full-service experience!
Design + Copy
Social Media Strategy