One of Canada’s first CBD-infused drinks, we took Quatreau from a product developer’s brain to a thirsty public. We produced a gender-neutral look and feel that was at once calming and energizing, playing off the product’s gentle psychoactivity. We developed a system of linework and colour-coding to convey cannabinoid content and flavour profile. The clean, negative space on the product’s packaging stands out in the fridge, inviting consumers to Calm Up with Quatreau.