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Quatreau branding

sparkling water like no other.

Brand strategy, product education.

One of Canada’s first CBD-infused drinks, we took Quatreau from a product developer’s brain to a thirsty public. We produced a gender-neutral look and feel that was at once calming and energizing, playing off the product’s gentle psychoactivity. We developed a system of linework and colour-coding to convey cannabinoid content and flavour profile. The clean, negative space on the product’s packaging stands out in the fridge, inviting consumers to Calm Up with Quatreau.

Scope of Work

Creative Direction
Brand Development
Campaign Development
Design + Copy