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Saunders Cider branding

cracking open a new cider brand.

Packaging and illustration to get product to market.

Saunders Farm is an award-winning agri-tourism destination that’s attracted millions of visitors. When they added a cidery to their operations, they needed a visual language that captured the relaxed, approachable, high-quality vibes that come with a visit to the farm. Our team came back with a scalable visual identity, package design and illustration to help their cans stand out on the shelf at the LCBO. The success of their first flavour led them to launch six more delicious options (yes, sampling was part of our creative process).

Scope of Work

Creative Direction
Package Design
Visual Identity
Illustration