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Editorial Illustration for how to survive your bestie's wedding

The runaway bachelorette budget.

How to survive your bestie's wedding.

Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married. What used to be a night out on the town is now a multi-day endeavour, complete with signature cocktail and matching outfits. A culture of taking time off work and incurring debt to participate in bachelorette parties has become the norm. How did we get here, and who is it for?

We’re here to explore the phenomenon of the modern day bachelorette party, to observe trends and speculate broadly on the dynamics that bore the impoverished #bridesquad.

Pandemic compensation

Making up for “unprecedented” time

Older brides

Lateral party pressure

We’ve all gotten the dreaded first group chat bachelorette brainstorming message. These take on a certain anarchy where everyone is a stakeholder but no one is really at liberty to speak freely. This is especially true in bigger bridal parties where you don’t know everyone; it’s a hurting feeling to admit you can’t afford the group spa package to someone whose number you don’t even have saved in your phone. In my experience, a clear delineation of responsibilities, goals, budgets and value delivered can help clarify expectations and help create a better environment for all parties. You know, kind of like what we do for our clients seeking to make their brand the belle of the ball, and stand out from the crowd in a unique and memorable way.

Social media stunting

Let’s all calm down

We’re obsessed with figuring out what makes people do what they do, especially where women and grown-up fun are concerned. Nerding out on the particulars of what we have come to accept as norms, and unpacking people’s head and heart space are the driving forces behind creating authentic, memorable work. Reach out to if you would like to join the ranks of clients who are frankly, and deservedly, obsessed with being our collaborators.