THE UNORIGINAL BATHROOM CO.
An approachable yet premium brand for a revolutionary renovation company
An Approachable Yet Premium Brand for a Revolutionary Renovation Company
Home renovations often lead to unexpected stress and costs. Recognizing that most homeowners prefer functional, aesthetically pleasing bathrooms with predictable budgets and timelines, founder Aaron, a seasoned contractor, partnered with co-founder Amy to introduce pre-set bathroom designs in contractor-friendly packaging. BOLD LIP developed a brand strategy and visual identity that resonates with U.S. homeowners seeking simplicity and quality.
Brand Strategy + Messaging
Through a collaborative BOLD session, we delved into TUBCo’s brand essence, target audience, and the competitive landscape. We developed messaging that encapsulates the brand's unique value proposition of simplicity, quality, and convenience. Our tone strikes a balance between being direct, supportive, and savvy, establishing a genuine connection with consumers while conveying authority and expertise in the industry. This language, crafted during our initial concept discussions, remains integral and is prominently featured on the company’s website to drive awareness and sales.
Visual Identity
From logo creation to typeface and color palette selection, we designed a visual identity that conveys trustworthiness and approachability while maintaining a touch of sophistication. Through clean and simple design elements, we ensured that The Unoriginal Bathroom Company's brand stands out in a cluttered market, attracting both investors and consumers alike.
So much love for the team at BOLD LIP for your ongoing support. Thank you for taking what was jumbled in my head and decoding it so perfectly.
Amy Wasserman
