TORSHI
branding Persian pickled goodness for the Canadian palate.
Torshi turned to us to craft a branding experience that would capture foodies, attract grocers
Torshi, the handcrafted pickled vegetable mix, is ubiquitous in Persian pantries. The brand was ready to bring its fermented goodness to grocery store shelves in Canada and needed branding. With a mission to create a fresh, eye-catching identity for foodies familiar and unfamiliar with the product, Torshi needed a makeover that could shine in farmers' markets, high-end grocers, and online shops.
Bold Packaging That Speaks Volumes
Torshi’s packaging bursts with personality, pairing a vibrant color palette with a playful custom logotype. Subtle nods to Persian culture are woven into the design, creating a jar that’s visually exciting and unmistakably Torshi. It’s a standout on shelves, from boutique grocers to bustling farmers' markets.
A Website That Sells (and Inspires)
Torshi’s online presence is now a perfect blend of storytelling and salesmanship. With rich, foodie-centric narratives connecting audiences to its Persian heritage, the website builds curiosity and trust. From curious shoppers to B2B buyers, the site serves as a dynamic platform that attracts and converts.
Success Stories: A Growing Brand with Tangy Momentum
With growing popularity and expanding market presence, Torshi has seen great success. The refreshed brand has captured attention across shelves, online platforms, and marketplaces, transforming a pantry staple into a cultural ambassador for Persian flavors in Canada.
