WORKPLACE SAFETY + PROTECTION SERVICES
empowering parents to protect their kids on the job.
Young people are four times more likely to get injured in their first month on the job.
Workplace Safety & Prevention Services (WSPS) partnered with BOLD LIP to launch the ‘First Job Safe Job’ initiative, a groundbreaking campaign dedicated to empowering parents to advocate for workplace safety for young workers.
ACCESSIBLE STORYTELLING
We translated complex workplace safety jargon into clear, parent-focused messaging, creating infographics that were equally effective across social media and print, ensuring no audience was left behind.
DUAL IMPACT VISUALS
The custom illustrations combined trustworthiness with relatability, resonating with parents while staying engaging for young workers.
MULTI-CHANNEL ENGAGEMENT
By designing versatile assets optimized for digital and traditional formats, WSPS extended their reach across schools, workplaces, and online platforms.
STRATEGIC SIMPLICITY
Through targeted communication, we positioned parents as active partners in workplace safety, empowering them with the tools to make immediate and lasting impacts.
We are thrilled with how this project turned out. Thank you, BOLD LIP, for helping us turn our vision into a reality. Together, we will improve the health and safety of young workers in Ontario!
Stephany Babson
